Where Creativity and Classics Meet
Fraze was born out of frustration. Frustration that we could not find one single item of classic car clothing that came anywhere close to reflecting our personal standards of quality: outstanding design and reproduction on clothes with robust stitching and performance.
When you love classic cars and bikes as much as we do, this frustration is entirely understandable. Our cars are so much more to us than a generic, straight-out-of-the-showroom modern car. Our classic cars reflect our personalities, our values and our personal histories. They are a passion, not a commodity, an experience like no other. They fill us with nostalgia. We understand the technology that makes them perform so beautifully and we have a sense of their historical value.
When you drive your classic car or ride your stunning motorbike, you turn heads. The experience is one of a sense of pride. You are the curators of history.
We bring that pride to you in our merchandise which is:
- Showstopping
- Design-led
- Historically accurate
- Durable and long-lasting
- Manufactured with love and care
Every T-shirt, hoodie, phone case or print you receive is a reflection of the premium standard you deserve.
So, from a yearning for a quality iconic T-shirt with a perfectly executed design, our company brings your passion for cars and distinctive, quality clothing together for the first time.
The Driving Force Behind Our Business
Robin’s passion for cars started at a very young age. The noise, the speed, the potential and the promise of freedom were intoxicating. The visceral excitement of discovering new technologies and pushing the human body to the limit has always been an inspiration.
Each new, ground-breaking performance car was a masterpiece. He remembers with fondness the iconic Ford Capri Mk1 3000E with a time of 8.4 seconds 0 – 60 mph. At that time, this was mind-blowing. Think about your own particular favourite and re-live the feelings it inspires in you: the visual appeal, the pleasure of the drive, the feel of the tyres on the road and the sound of the engine revving in response to your touch. Hypnotic, isn’t it?
Racing Life
Robin was lucky enough to experience motor racing in the 1980s: a raw experience, battling a potentially deadly machine around a track at high speed: the sense of becoming one with the car, feeling each bump and turn and responding appropriately, all the while with a fuel tank that had very little protection compared to today’s racing cars.
This successful career included two 1st place wins and fans flocked to see him.
Further Adventures
Not satisfied with simply defying the limits of endurance on the race-track, Robin climbed Mount Everest in Oct 1994, reaching 27,600 feet up the SW face with a team of like-minded adventurers. He then set his sights on driving to the North Pole and, sponsored by Suzuki, did so in January 1995.
His current classic car is his favoured Talbot Sunbeam Lotus, a replacement for his first Sunbeam purchased in 1981. This new acquisition is being lovingly restored.
Fraze combines this spirit of adventure with Robin’s experience in manufacturing and supplying clothing to the trade. So you’re in good hands.
Exquisitely Drawn Images for Immediate Appeal
Peter works hand-in-glove with Robin, meticulously designing our stunning product images, and liaising closely on the technical details so the images are just right.
Born in Brighton, a town well-known for its creative and artistic atmosphere, Peter has been a professional artist and illustrator for twenty-five years.
He also has a lifelong passion for cars and motorbikes and has been drawing them since childhood. With Robin’s help, Peter is currently pursuing his dream of owning a Lotus Esprit.
When this bug bites, it bites hard and never lets go!
Bespoke Services
We offer two bespoke options for our customers:
- Send us a photo of your own classic and we will render it as a beautiful, hand-drawn illustration, even down to your own numberplate (cost of garment + £35.00). This is the ultimate in prestige classic car clothing.
- Or, you can select different colourways for your design (cost of garment + £10.00)
Our Ethos
Underpinning everything we do is our commitment to you, our customers. We ensure that every element of every product is designed and produced with the quality you demand in mind.
We have chosen business partners, whose respect for people and the planet has enabled them to integrate sustainability with high quality materials and production processes.
Our cotton is 100% organic, our inks are water-based and your parcel is delivered in plastic-free packaging.
